JOURNEY BACK TO YOU
BRANDING MOTION CONTENT STRATEGY COPYWRITING EDITING PODCAST
Time Warp is a veteran in the Techno Event scene. Their elaborate high-production dark underground stages teleport Partygoers into a space of freedom. But as techno events have become more mainstream, so have the lineups. Partygoers are yearning for the foundation that brought it all together: local rising talent. DJ’s who produce gritty, grungy beats that hold the spirits of dancers all night long.
Journey Back To You is a euphoric continuum blend of love. An unfiltered self-expression wave, back to what matters the most, music.
With the Partygoers in mind, we will focus on their preferred content choice, long-form discussion. In the series, we will showcase a local rising artist from Brooklyn through an Instagram Carousel, Reel, 10-minute Podcast Conversation that can be listened to across listening platforms of choice.
The driving force of the content is to provide the artists’ space to share their stories of who they are and how they are weaving the past, present, and future together.
Instagram Carousel
The IG Carousel is an introduction to the Journey Back To You series featuring DJ Onami. This will assist in redirecting the Time Warp Community to YouTube or Spotify for the long-term content.
Instagram Reel
The IG Reel motivates Partygoers to be curious about what Time Warp is going to do next. It reinforces Time Warp’s value, which will always be underground talent. While seeing clips from the events, DJ Onami is woven in for cohesion.
Caption: Journey Back To You applies pressure. Building the future with local artitist.
Teaser
In this teaser, the iconic Time Warp field sound is a signal of what is being worked on behind closed doors. It’s a reminder to the Partygoers that Time Warp is listening to their needs.
Discussion with DJ Onami
In this discussion, we get personal. We talk about the influences that have helped shape DJ Onami’s identity in the Underground music scene. The people who have left a massive imprint on her heart, and how she translates that into the decks.
